Danone choose Top Banana
21/11/11
Global leadership and management event specialists Top Banana continue their impressive growth with another major new business win in the form of Danone Baby Nutrition.
Ann Evans, Social Innovations Manager at Danone Baby Nutrition said: “We were looking for a company who would help us to bring alive our messages in a fresh and engaging way. We were attracted to Top Banana because of their creativity and the importance they placed on really understanding our needs and the subjects that really matter to us, before using this information to inform the content and delivery for an event…”
250 Danoners will attend the company’s annual conference in January 2012.
2010 was the most successful year ever for Top Banana, who continue to grow through an ever expanding client base and long term relationships with existing clients including Wilkinson, Bentley Motors, PPR Luxury Goods and Tuffnells – to name but a few.
Top Banana MD (Commercial) Nick Terry explains: “We work hard to understand exactly what a client wants to get out of a live event before we make any kind of recommendations. It sounds simple, but you’d be amazed how often an organisation starts to focus on where an event will take place and how many presentations there will be before ever agreeing precisely what outcomes they want.”
Nick concluded: “We’re looking forward to working with Danone Baby Nutrition, they are a switched on organisation, open to ideas on how to move forward.”
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