Leading fragrance house Coty Prestige ‘scent’ for Top Banana’s help to create a highly original experience at the annual Alliance Boots Consultant Conference.

Coty Prestige was one of a number of suppliers showcasing their brands to Boots’ sales consultants. The challenge was to make Coty the most memorable; to make Coty’s collection first in consultants’ minds when selling fragrances to consumers.

The unique and memorable solution stole the show. Hidden inside over-sized perfume boxes on stage were male models, body-painted in the branding of Coty Prestige fragrances.

When revealed, they interacted with the audience encouraging testing of the fragrances. The client verdict: “… (the) creative has exceeded our expectations, I really trust you to deliver. Very slick.”

Top Banana worked with Coty on a similar event for Debenhams’ consultants.