IKnowing your audience is one of Top Banana’s first communication principles. It’s the foundation on which our success in producing engaging, targeted communications is based. But for one event we needed to know our audience’s audience too.

GlaxoSmithKline briefed us to ensure their soft drinks brands stood out from competitors at an event for the retail trade. Our solution was to put retailers into the minds of their consumers, helping them to understand how shoppers relate to brands such as Ribena and Lucozade.

Research into the needs and desires of shoppers was our start point – gaining an insight into where the brands fitted into their lives, what influenced them to buy a certain brand and where they wanted to buy it. This allowed us to design and build multisensory environments that not only brought the brands to life for retailers but put the lives of their consumers at the heart of them.

We captured the essence of a shopper’s journey and helped retailers experience the same journey.