Top Banana had to design and create not one but three environments for a gathering of Holcim employees. Holcim, one of the world’s leading suppliers of cement and aggregates, wanted the venue layout to correspond to a different company value on each day of the three-day event.

Our design team used colours, lighting effects and large format prints to reflect the specific values – Strength, Performance, and Passion. Conscious that employees were attending from many different countries, we also used location photos of all sites to build delegates’ understanding of each other.

The experience continued throughout the hotel. Messages and graphics were used to immerse delegates in the event from the moment they arrived – from the large welcome message laid out in vinyl up the entrance steps to wall-mounted graphics that helped the multilingual audience navigate smoothly from session to session.