Smirnoff’s global event in Cyprus brought together 150 of its marketing communicators from across the world. The intent was to gain attendees’ buy-in and understanding of Smirnoff’s global positioning strategy.

Top Banana’s skills were used not only to stage and support the event, but to encourage interaction and best practice sharing between delegates.

A custom-made designer bar, bespoke delegate internet consoles and on-site ‘create your own pop video’ team exercise all created opportunities to mix, learn about each other and share information.