No one likes change, or not many people do anyway. It’s uncomfortable, and we know there will be caution and hesitance. But, with change can come marvellous things. Take the leap and be the leaders of change. You can be ambitious, as long as you invest in you the people who make it happen!
Marc added, “If a business wants to transform, you need everyone aligned, and clear about the journey ahead. You need everyone onboard, and they need to hear it from the leadership team, the people investing in them and those that can motivate them.”
No one wants to be standing still. And a new generation of technology and talent is coming into the workplace, mixed in with an evolving financing environment, supply chain disruptions, and sustainability and ESG pressures.
If we think about where the economy is now and where it could be in five years, will we even recognise it? That’s going to take a while to establish. Marc adds “We don’t know what our children’s careers will look like in future years. Businesses are trying to prepare for the likes of the Metaverse and AI but don’t know how to navigate it. We can help unpick that, lay out the plan to get there, and help communicate it.”
We heard through the Gallup grapevine ‘85% of employees are not engaged in the workplace’, which means there’s enormous amount of untapped potential to fuel growth.
We’re huge advocates for the value of genuine human engagement, and you can’t argue with numbers. We like to marry these two things together. Our Inside Out™ approach involves us getting under the skin of a business, digging into the data, and insights across a brand to so we’re all clued up when it comes to helping break down barriers and bolstering your teams’ potential.
Speaking of figures, here’s our not-so-secret formula when it comes to truly maximising potential: EX + CX = HX
Can you work that one out?… Employee experience + customer experience = human experience
Your team needs to be super engaged in your strategy and totally bought into your vision to make sure you build brand trust and loyalty. Marc emphasises the importance of engaging your team as well as your customers, “Your people are your customers too. They’re the vital link to your customers. So, building brand heroes within, will ultimately lead to growing true advocacy in consumers too.“
Whether you’re talking to an employee or a customer, we’re all human, right? In our own unique and beautiful ways. So, it’s about the human experience. Connecting on an emotional level – now that builds true brand advocacy. And we all know that if one part of the equation is wrong, the answer is wrong. We want the correct answer!
When you rely on your workforce, the people making the difference, all this transformation is massively dependent on strong and creative communication. But, of course, you want everyone singing from the same hymn sheet. Fortunately, we’ve been around the block a few times and can help businesses prepare for long-term plans and help communicate them in the here & now.
It’s about engaging people emotionally to be able to change behaviour from the inside out, whether it’s you as a person or you as a business. There will be some movers and shakers making some significant strategic moves in this time of transition, and we hate to say it, but if you’re not the one making some moves, your competitors will!