CREATIVE CONTENT.

MASTERING BRAND MESSAGING FOR INTERNAL COMMS.

Crafting impactful content takes deep understanding, creativity, and strategic know-how. At Top B, we pride ourselves on nailing this craft, dedicated to shaping narratives that target audiences with less blah and more boom!

COMMS MEETS SCIENCE.

Effective comms is at the heart of what we do. Our tactics start with a thorough dissection of your brand's DNA and a skin-deep understanding of your audience's preferences.

By diving head-first into your world, we strip back the brand blur and concentrate on the USPs that sets your brand in a sea of sameness. This deep dive allows us to master messaging that not pulls on heartstrings and steers towards meaningful connections and tangible results.

COMMUNICATING FROM THE INSIDEOUT™

Our InsideOut™ model is our holy grail. This problem-solving way of thinking means that every piece of content we create is rooted in authenticity and breathes your brand's values.

From day dot, we become an extension of your team (cliché, we know) to help us outline clear objectives and expectations. It’s a done-deal that your people will feel more connected with your brand, once we’re finished with your content!

CREATIVE CONTENT
CREATIVE CONTENT

IT'S NOT JUST ABOUT WHAT YOU SAY...

IT'S HOW YOU SAY IT.

 

Finding the perfect tone for your content is the pièce de resistance behind unlocking effective comms. We’ll cook up content that connects with your target audience, whether you’re looking to educate, enlighten or engage the house down.

We’ve got a sixth sense when it comes to knowing how to pull content together that triggers a nerve (the good ones). We’ve got an under-the-skin understanding of human behaviour and how both memories and connections are made off the back of putting the right content in front of people.

Different messages require different tones, so a huge part of our job is to coach and finetune your delivery, both verbally and visually, so it has an impact that’s spot-on.

CONNECTING THE HEAD TO THE HEART.

Don’t let your efforts go to waste by waxing lyrical about strategy and business ambitions, weave emotion into your content, otherwise you might as well call it a day.

Yes, you might have a clear outlook on KPIs, but go that step further by wedding intellect with emotion – hearts and minds will BOTH be sold.

Let’s change the passive listeners to active, building a unbeatable connection to your brand’s story.

You can’t have Creative Comms without the creative bit. We’re in an aesthetically-pleasing age and so, without the visual appeal, your messaging will miss the mark.

Our creative studio injects the visual je-ne-sais-quoi needed to boost your brand to new heights. Whether it be striking graphics, immersive videos, or animations that literally bring your brand to life, we ensure that every icon, palette, font and movement personifies you.

Afterall, people need to see something to believe in something.

CREATIVE CONTENT
CREATIVE CONTENT
CREATIVE CONTENT
CREATIVE CONTENT

YES, BUT WHY TOP B?

Who doesn’t love solid communication skills in a relationship?

And that’s why going down the Top B route will leave you in blissful content matrimony. With 25 years of experience up our sleeves, but let us tell you, this ol’ dog DOES learn new tricks. We constantly have our finger on the pulse, and ears to the ground, we know what’s hot before its hot and what’s not.

We’ll set you up for success, whether it’s launching a disruptive campaign, internal comms event or a boatload of brand assets, we deliver. <---(Note the full stop… we back ourselves.)

Well go on then, give us a go! It’ll be a wild one, but the best decision you’ve made (and it’ll give you props with the boss)!

OUR

 SERVICES.