BAMBINO MIO | TOP BANANA.
BRAND FILMS.
THE BRIEF
Picture this: a series of films breathing new life into our client's revolutionary diaper brand. The aim? To inspire the next generation of parents to ditch single-use diapers and embrace the reusable revolution. We're talking about turning diapers into a statement piece, not just a practical necessity.
The challenge was real. Our client wanted to rewrite the story of reusable diapers. There were two big hurdles: logical and emotional. We needed to tackle both to get people thinking about and ultimately switching to reusable diapers. The target audience was parents-to-be, a sweet spot where choices aren't set in stone. If we could convince them before the baby arrived, we'd have a better shot at changing their diaper habits.
These films were a huge (green) thumbs up to the environment as reusable diapers are inherently eco-friendly, and we wanted to shout that from the digital rooftops.
BRING IT TO LIFE
Our creative arsenal included four types of films. First, a brand film that would establish our client's identity and purpose. Then, two how-tos, designed to give curious parents an entry point into the world of reusable diapers. Lastly, the showstopper – a high-impact, budget-busting brand awareness film.
These films weren't destined for some dusty shelf; they were meant to dazzle on digital platforms. The brand film was no less than TV-ready, with TV Commercial value – a bold statement for a digital world.
The setting was important. We found an old church hall that transformed into a nursery for the shoot. And just as important: a crew ready to make the magic happen – a producer, a director, a director of photography, a camera assistant, and an onsite editor.
No after-effects wizardry here, but our in-house editor worked a treat in adding a moody touch to enhance the narrative. The story we told was one of rebellion – babies toppling the disposable diaper empire and crowning reusable diapers as the rightful heir to the throne.
DONT'T JUST TAKE OUR WORD FOR IT!
"We worked with Top Banana - specifically Ian, Simon and Chris - on a brand film for premium nappy brand, Bambino Mio.
Ian was instrumental in making sure the whole process ran smoothly throughout, from prompt quoting and getting the ball rolling, to locking down a location and talent, through to the shoot, post-production and delivery of the final film.
Post-production was seamless with editing time booked swiftly after filming to meet tight deadlines. Editor Chris was great during post-production, especially during working sessions with the client where at times patience was needed dealing with a very meticulous client with extremely high expectations!
The output was absolutely top-drawer, and the client loved it. A huge thanks to the whole team who have been a pleasure to work with."