News & Blog
USP’S UNDER THE MICROSCOPE.
USP’S UNDER THE MICROSCOPE. DISSECTING YOUR BRAND’S DNA. In a world of corporate copycats, standing out requires more than just a slick slogan—it demands an internal USP (Unique Selling Proposition) that packs a punch. It’s surprisingly easy to overlook the ‘unique’ part of USP, the bit that truly sets you apart. Just like DNA, your…
Read MoreCAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION.
CAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION. If we’re talking internal comms, grabbing employees’ attention is just the start. The real trick? Keeping that attention and turning it into lasting loyalty and engagement. Just like any external marketing, successful employee engagement requires more than just a flashy first impression. TURNING SURFACE LEVEL ATTENTION INTO DEEP ENGAGEMENT.…
Read MoreGETTING UNDER THE SKIN OF REWARD & RECOGNITION.
GETTING UNDER THE SKIN OF RECOGNITION & HUMAN BEHAVIOUR. The terms ‘Reward & Recognition’ (R&R) and ‘employee engagement’ are now as common in our workplace as KPI and ROI, with things being mixed up and people requiring more from employers than a salary. We all know that R&R has a positive effect on all kinds…
Read MoreINTRODUCING THE NEW SHAPE OF FILM.
INTRODUCING THE NEW SHAPE OF FILM… https://www.top-b.com/wp-content/uploads/2024/03/Top-14361-Shape-Of-Film-V10.mp4 MORE LIKE THIS… USP’S UNDER THE MICROSCOPE. CAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION. GETTING UNDER THE SKIN OF REWARD & RECOGNITION. INTRODUCING THE NEW SHAPE OF FILM.
Read More5 REASONS TO GET ON BOARD WITH VIDEO CONTENT FOR BETTER COMMS.
5 REASONS TO EMBRACE VIDEO CONTENT FOR BETTER COMMUNICATION. WHETHER YOU’RE TRYING TO KEEP YOUR TEAM TIGHT-KNIT OR YOU NEED TO GET YOUR BRAND OUT THERE, YOU NEED TO NAIL IT. And guess what? Video content is your secret weapon for doing just that. It’s like the Swiss Army knife of communication – versatile, engaging,…
Read MoreTHE (NEW) SHAPE OF FILM, THROUGH THE EYES OF OUR CREATIVE DIRECTOR.
THE (NEW) SHAPE OF FILM, THROUGH THE EYES OF OUR CREATIVE DIRECTOR. OUR CREATIVE DIRECTOR, RICHARD TWAMLEY, SPILLS THE BEANS ON HOW FILM IS MORPHING BEFORE OUR EYES. FROM CLASSIC CORPORATE VIDS TO CUSTOM CONTENT, WE’RE UNRAVELING STORYTELLING IN TODAY’S MODERN DIGITAL WORLD. EMBRACING CHANGE IN FILM CONSUMPTION. “Sometimes you have the sudden realisation that…
Read MoreTHE VALUE OF VIRTUAL EVENTS.
THE VALUE OF VIRTUAL EVENTS. IN TODAY’S TECH-OBSESSED WORLD, THE EVER-EVOLVING EVENTS SCENE IS MAKING SERIOUS MOVES, WITH VIRTUAL EVENTS BEDDING IN AS PERMANENT FIXTURES. Gone are the days when events were confined to physical spaces, exclusive to those who could attend in person. So, what’s the hype? The value of virtual events is more…
Read MoreTHE SECRET TO 25 YEARS IN THE EVENTS INDUSTRY.
THE SECRET TO 25 YEARS IN THE EVENTS INDUSTRY. IN THE DYNAMIC REALM THE EVENTS INDUSTRY, WHEREOF CREATIVITY DANCES WITH METICULOUS PLANNING, TOP BANANA NOT ONLY WEATHERED CHALLENGES BUT THRIVED FOR A REMARKABLE 25 YEARS (AND COUNTING)—CELEBRATING THEIR QUARTER-CENTURY BIRTHDAY THIS YEAR! Guiding this extraordinary journey is Richard Bridge, one of the founders and driving…
Read MoreRIDING THE GREEN WAVE: THE SURGE IN SUSTAINABILITY MANAGER ROLES.
RIDING THE GREEN WAVE: THE SURGE OF ‘SUSTAINABILITY MANAGER’ ROLES. SO, LINKEDIN’S LATEST SCOOP? THE SUSTAINABILITY MANAGER ROLE IS MAKING WAVES IN THE UK JOB MARKET, REFLECTING THE CORPORATE SHIFT TOWARDS GREEN PRACTICES AND ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) CONSIDERATIONS. With climate change not budging, companies are feeling the heat to weave responsible practices into…
Read MoreOUR GREEN VENUES CHECKLIST: LIVE ON THE HIVE.
OUR GREEN VENUES CHECKLIST: LIVE ON THE HIVE. IN A WORLD WHERE ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE) IS THE TALK OF THE TOWN, WE’RE TAKING THINGS UP A NOTCH. WE’VE TURBOCHARGED OUR VENUE FINDING SOFTWARE TO GIVE YOU AN ALL-ACCESS PASS TO THE SUSTAINABILITY SECRETS OF EVERY VENUE ON YOUR RADAR. RIDING THE ESG WAVE…
Read More