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THE PSYCHOLOGY OF CONNECTION. Let’s be honest. We’ve all sat through meetings that felt more like a Wi-Fi test than team catch-up: blank stares, muted mics, polite nods, and absolutely zero connection. But when people do connect – properly – boom, magic! At Top B, we know connection is more than a buzzword. And we’re…

THE COMMS AWAKENS. WHAT FILM REBOOTS CAN TEACH US ABOUT BRAND ENGAGEMENT. Jurassic Park Rebirth is film number seven in the dino franchise. Spiderman has had more fresh looks than my toaster has slices. Don’t get us started on Fast & Furious (more like Fast & Familiar). And now, a new Superman has landed. Hollywood…

HOW TO: KEEP YOUR AUDIENCE HOOKED AT YOUR NEXT EVENT. The welcome coffees are flowing, the intro music’s playing, and your keynote speaker’s just taken the stage. Your conference is off to a strong start – but as the day goes on, energy can dip. Phones come out. Focus starts to drift. It’s a challenge…

DOES SIZE REALLY MATTER? When it comes to events, bigger isn’t just about making a splash – it’s about making an impact. Large-scale conferences bring energy, alignment and a sense of occasion, that smaller gatherings simply can’t match. But, the million dollar question: is bigger truly better? And more importantly, is it worth it? GO…

2025/26 INCENTIVE DESTINATIONS, TRENDS & VENUES. WHERE IS YOUR RECOGNITION TAKING YOU? The world of incentive travel is stepping into a whole new era. Forget the same-old, same-old. 2025/26 is all about going bigger, thinking bolder, and creating unforgettable experiences that make you pinch yourself and feel more valued than ever before. Whether you’re flying…

BROADENING YOUR HORIZONS. RECOGNISING THE NEW FACE OF REWARD & RECOGNITION. New year, fresh perspective, right? It’s time to rethink how we approach reward & recognition (R&R). The one-size-fits-all solutions of the past no longer cut it. Engaging your workforce year-round is now essential for promoting loyalty, advocacy, and driving results. Working closely with Debs…

NIGHTMARE ON COMMS STREET. A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM)… A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM). In the dark, shadowy corners of internal comms lurk terrifying mishaps that can haunt even the most seasoned in-house professionals. These aren’t ghost stories; they’re real-life horrors that can…

HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS. Delegate dropouts are the silent saboteurs of events. You’ve invested time, money, and energy into planning an event. The last thing you want is a decent portion of your registrants failing to show up, or even accept the invite in the first place… This not only affects the…

RIGHT AUDIENCE = RIGHT OUTCOME. ATTRACTING THE RIGHT AUDIENCE TO YOUR EVENT. The success of any event isn’t just about numbers; it’s about making sure the right people are there—whether they’re clients, consumers, employees, or investors. Attracting the right audience is key to creating an event that makes a lasting impact and achieves desired outcomes.…