IFS | TOP BANANA.

SALES KICK OFF 2023.

CODING THE EVENT

For the annual Sales Kick Off event hosted by IFS, our task was to orchestrate a grand gathering of over 1,100 attendees, including their top sales personnel and key partners and exhibitors from around the world.

The objective was clear: to kick off the year with a bang, celebrating past achievements and rallying the team for a successful 2023.

This event was seamlessly aligned with IFS's overarching strategy, as it brought together their top sales staff and key partners to set the stage for the year ahead. The standout feature of this event was its scale and duration, spanning eight days onsite, with five live event days - it was undeniably an impressive gathering.

Despite the substantial challenge, we had only two months to bring this event to life.

THE MAINFRAME SHOW

This event held a mammoth agenda, encompassing three full days of plenary sessions, complemented by an exhibition featuring 25+ key partners and sponsors.

Interactive elements such as an F1 simulator enriched the experience, and the expo space served a dual purpose, hosting both the welcome dinner and various activities during breaks and lunchtimes.

The evening celebrations were a highlight. Monday evening commenced with a welcome buffet in the expo space. Day two saw teams venture offsite for engaging activities at Boom Battle Bar and Toca Social.

The pinnacle was the Sales Awards on Wednesday night, where attendees embraced a celebratory spirit, representing their countries in creative fancy dress, to recognise the past year’s achievements with a gala dinner and awards ceremony.

The Sales Awards night offered a delightful lineup of entertainment, including the London Essentials Roaming Band, followed by the IFS band – Evergreen, which was made up of talented IFS staff members. The evening concluded with a lively performance by DJ AL, who ensured everyone was up on their feet dancing!

RUNNING THE EVENT PROGRAM

In addition to managing the event's logistics, we played a pivotal role in shaping its content. We created all main stage content and videos and collaborated closely with speakers to ensure impactful and engaging presentations.

Our creative contributions included supporting onsite branding and print materials, working in collaboration with IFS's in-house design team to maintain a cohesive and visually appealing event.

ERROR-FREE EXECUTION AND RAVE REVIEWS

Despite the magnitude of the event and its complexity, it ran remarkably smoothly (if we do say so ourselves).

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