STONEWATER | TOP BANANA.

THE BIG PICTURE.

THE BRIEF

Stonewater set us the challenge of improving their internal communication strategy by re-imaging their Big Picture.

Originally devised over five years ago as a hand-drawn aid to represent their social purpose and values, the tool was due a modern-day, digital spruce up to reflect the developments in their business.

INSIDE OUT

We immersed ourselves within the business over a number of weeks, engaging with Stonewater’s people using workshops, 1:1 sessions and engagement activities, to really understand their personality, values and vision.

To activate the strategy for the new initiative, we recommended a completely digital launch event, offering loads of interactive communications to get involved with and get excited about.

The full programme included teaser communications, social media competitions, engagement sessions with the team and phased in modules to The Big Picture.

With a staggered release strategy, we launched the new and improved The Big Picture - a virtual world based in the company’s intranet. With various environments to explore, we created a meaningful digital experience where employees discovered resources to support their career and enhance their understanding of the business story and values.

The Big Picture needed to tell a story. We wanted people to clearly visualise themselves in Stonewater’s current culture - playing an active role in the culture of the future. We encouraged emotional engagement by:

Each element of the map telling a story
Colleagues designing their own avatar
Voiceovers recorded by Stonewater employees
Interactive games

DONT'T JUST TAKE OUR WORD FOR IT!

“Working together with Top Banana on our ‘The Big Picture’ strategy has been an absolute pleasure.

The team have worked seamlessly whilst getting to know the Stonewater story, who we are and our vision for the business - they quite literally know us inside, out! Top Banana really feel like an extension of our team now, and the work they have done to aid our internal communications, especially during such a big transition to a hybrid working model, has been invaluable to the entire business.

We’re thrilled with the work completed by Top Banana so far, and we’re looking forward to continuing our partnership whilst building on further strategic and creative projects with them.”

JENNY SAWYER - DIRECTOR OF PEOPLE, CULTURE & CHANGE

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