STONEWATER | TOP BANANA.
THE BIG PICTURE.
Stonewater set us the challenge of improving their internal communication strategy by re-imaging their Big Picture.
Originally devised over five years ago as a hand-drawn aid to represent their social purpose and values, the tool was due a modern-day, digital spruce up to reflect the developments in their business.
With a staggered release strategy, we launched the new and improved The Big Picture - a virtual world based in the company’s intranet. With various environments to explore, we created a meaningful digital experience where employees discovered resources to support their career and enhance their understanding of the business story and values.
The Big Picture needed to tell a story. We wanted people to clearly visualise themselves in Stonewater’s current culture - playing an active role in the culture of the future. We encouraged emotional engagement by:
- Each element of the map telling a story
- Colleagues designing their own avatar
- Voiceovers recorded by Stonewater employees
- Interactive games
DONT'T JUST TAKE OUR WORD FOR IT!
“Working together with Top Banana on our ‘The Big Picture’ strategy has been an absolute pleasure.
The team have worked seamlessly whilst getting to know the Stonewater story, who we are and our vision for the business - they quite literally know us inside, out! Top Banana really feel like an extension of our team now, and the work they have done to aid our internal communications, especially during such a big transition to a hybrid working model, has been invaluable to the entire business.
We’re thrilled with the work completed by Top Banana so far, and we’re looking forward to continuing our partnership whilst building on further strategic and creative projects with them.”
JENNY SAWYER - DIRECTOR OF PEOPLE, CULTURE & CHANGE