Just because we create content all the time in internal comms, does that mean we saying something different each time? Not necessarily. If advocacy is flat and engagement’s dipped, maybe your people have heard it all before. And stopped listening…
Perhaps by saying our brand messages in a new way or changing our focus, we can solve these issues. That is what a reboot would do, but it wouldn’t work the same way as it does the film industry.
In the film world this reimagining is all about attracting a new audience. In the corporate world it’s about re-engaging the beloved furniture and catching the attention of new faces too.
Anyone who has been in the company for more than a year and seen your messages repeatedly - they are immune to them. A corporate reboot, therefore, is just what the director ordered.
