The campaign had a consistent flow of inspirational content to engage in, relating to the new DNA. We developed their values, tone of voice and visual communications to explain these with simplicity, alongside colleague engagement tools like competitions and toolkits to get the team interacting with the DNA first hand. As well as a Digital Discovery Hub so learning materials were always there on demand to refresh and inspire the team.
To get the whole group interacting as one, and super excited about the comms refresh, we helped to produce an exciting virtual festival that celebrated VE’s people, the business objectives and the real joy in vision for both the business and its customers.
Building trust amongst the team was essential to the success of this campaign, so to ensure this project was colleague led, we had a team of 20 ‘visionaries’ who were involved in regular meetings.
Feeding back directly to the Board around the communication of strategy, they consulted in the building of the event programme to make the messaging really resonate with the rest of the business.
